This
is an Ultrium Tape Drive Unit shot for IBM, if you
mouse over the image you can see the before image which
we shot in the Test lab located in Tucson. Since this was a one of a kind
prototype test drive unit it needed some additional retouching besides
the normal color correct and drop out on a white background. The power
logo and Total Storage logo had to be added the buttons and stipes had
to be colored to an exact Panatone color the lock was fixed and suttle
variations in the texture had to be fixed. Then it was ready for
use by IBM.
Another
shot of the LTO 3582 Ultrium Tape Drive shot the same day as the image
above was used on the Total Storage Product guide cover which
is available
as a PDF file on the IBM.com website. It was also used in the Ultrium
section of the webstie and with other printed marketing materials. This was
of the same prototype machine and also had all the retouching the image
above had.
Total
Storage Product Guide Cover,
the lower left corner is my image and there are about ten of my images
of various products inside. Also
have two images on the cover of a very similar brochure called
Total Storage Offerings.
Inside the Silo which is s huge tape storage machine, it was a tight fit with me, the tripod and the lights. You enter through a small access door. You can see how the images were used by IBM in a brochure above and in the website bellow. The Silo was in the smallest room you could imagine
IBM 3592 Tpae Drive attached to the Silo a product made by another Company
A shot from the Silo Shoot it was a very small space
We had
fifteen minutes at the end of the day to shoot this drive, it looked
like a large cassett stereo out of your car to me, but one of
the engineres said it cost $30,000 dollars and it was the flagship of
their whole line. As soon as I finished retouching this image I sent
a copy to one of IBM's designers and it was on the very first page of
IBM.com within 2 hours. Cool, well that made me feel great!
Solving
a big problem for a big client. This was one of the first retouching
jobs I worked on for IBM. The problem, they had an image
of an older drive box which was white they had changed the design of the
insides but the box was now black. They did not have a prototype case of
the new design and they wanted to know if I could make a white box, black.
With an early test
I thought
that
I
could
make it
work. They were quite impresed with the final image which was exactly what
they wanted. They were able to get the printed materials completed on time
for the intorduction of the newer model. It was not as easy as you might
think to do this job but it was impossible to get the new case in time
for the deadline. I guess you could say when it comes to photographing
prototypes, I'm the help desk for IBM.
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©A.T. Willett 2005